How We're Different
Connecting with a target audience is the secret behind every successful promotion. But you want more than a fleeting impression. You want a deep connection with lasting impact. At InTandem, we dive deeper to connect deeper.
We take the time to understand your company’s needs and goals. Then we immerse ourselves into understanding your target audience and begin the search for that customized solution that engages on a whole new level. A human level. Let’s connect.
Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends, and volunteering. I have learned through all of this juggling that I can do it myself. But it’s far easier (not to mention more fun) to juggle with a partner. And it was on this premise that InTandem Promotions was born! With over 20 years of experience in the promotional products industry and working with a wide-range of companies and organizations building their brand stories, I am excited to build upon that experience and meet our clients’ needs. In 2013, InTandem Promotions open its doors.
My mentor, Janelle Nevins – an industry icon, was one of the most courageous women that I have ever known. Her smile was contagious and she would draw you in to any conversation. The room would light up as soon as she walked in. To her, this industry wasn’t about selling. It was always about building friends and connections (before that was a thing).
Janelle started in the promotional products industry after staying at home with her first son. Her husband, Art Nevins, and her father-in-law were a distributorship out of their basement. In the late-’70s she began managing the orders and order processing for her husband and father-in-law but soon who she was destined to be emerged. In a matter of months, she was bringing in large orders, from not-so-small businesses. My favorite power story about Janelle is, “She cold-called Coca-Cola and got an appointment with somebody there,” Art Nevins said. “We asked how she did that, and she said, ‘Well, you said I should call them.'”
Janelle Nevins passed in 2012 and it was only fitting that the woman that showed me strength, courage, ambition, and a passion for this industry was somehow incorporated into InTandem’s fabric. The Nevins’ logo was PMS teal 327. Therefore, it is only fitting that the teal in our logo is the same.
InTandem Promotions is proud to be a certified by WBENC (Women’s Business Enterprise National Council) as a woman-owned business. The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country.
Supplier diversity programs add $3.6 million to the bottom line for every $1 million in procurement operation costs according to a 2015 study by The Hackett Group. Supplier diversity promotes innovation, opens new channels of revenue and creates partnerships which provide opportunities that fuel the economy. A global marketplace requires an innovative, inclusive workforce for business growth. By seeking diversity, promoting inclusion and driving accountability, corporations can make a positive impact on its people, customers and the communities it serves.